Why AV over IP

This post is last in Berk-Tek’s AV blog series. Our first post focused on the HDBaseT Alliance and SDVoE Alliance, and our second let you in on the dirty little secret about my slow reflexes (along with the latency challenges inherent in AV systems). Before we dig into this final post (warning: shameless plug ahead), don’t forget to register for Berk-Tek’s upcoming webinar: 3 Key Essentials for Moving AV to the LAN on December 12.

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So easy, it’s almost scary.

By: Susan Larson, Marketing Communications Manager

esurance_ScreenShot

I love marketing. I love everything about it – the logos, the catchy headlines, the psychology behind figuring out what people need and what they’ll respond to. I especially love when I come across a TV commercial that’s not only marketing brilliance, but it also converges with IT! Lo and behold, this month I came across one that coincides with a new product Berk-Tek is launching. What are the odds?! Continue reading

Is stress-free decision making really a thing?

By: Susan Larson, Marketing Communications Manager

Concept of businesswoman choosing the right door

According to an Edmunds.com Car Week survey, buying a car is more stressful to most Americans than getting married or going on a first date. One third of people surveyed said they’d rather be sandwiched in the middle airplane seat than haggle over the price of a car. And there are even people who said they’d give up their Smartphones if it meant they could avoid the process altogether. Continue reading

The Real Effects of an Underperforming Network

By: Jim Frey, Director of Marketing

TurksEarlier this year, my family and I went on a dream vacation to a small Caribbean island called Turks and Caicos. We had heard from others who had been there that the place was amazing. So after two years of saving and planning we went. Bottom line, the place was everything we had heard and more. It was absolutely beautiful, with crystal clear water, plenty of things to do, and excellent service. However, there was one part of our experience that stood out as a BIG negative. Continue reading

All that data has to go somewhere.

By: Susan Larson, Marketing Communications Manger

All that data has to go somewhere.

ControlPanel_300x180When was the last time you did something that didn’t require an internet connection? Unless you’re living off the grid, chances are you’re connecting to an IP network at least every day, most likely at least every hour, and probably, if I had to venture a guess, almost every minute of your life.

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TRANSCEIVERS: The Latest Adventure in my Quest to Conquer the IT Universe

By: Susan Larson, Marketing Communications Manger

TRANSMITTER + RECEIVER = TRANSCEIVER

TransceiverDC_12034This is how Berk-Tek’s Fiber Optics Applications Engineer started my first lesson on transceivers, during the early stages of planning for our Transceiver product launch. My response? A wide-eyed blank stare, as I wondered with mild panic how I was going to get my head around this foreign concept…let alone master it enough to be able to write about it.

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Data in the Not-so-Distant Future

By: Susan Larson, Marketing Communications Manager

EmpireStateBuildingImagine yourself standing on the sidewalk in front of the Empire State Building. Now look up. That distance – from the sidewalk to the top of the building’s antenna – is 1,472 feet. Now imagine there are 16 more Empire State Buildings stacked on top of that one. That tower of 17 buildings would reach more than 25,000 feet into the air. That’s almost 5 miles high!

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VHS Tapes My Daughter’s Bike, and the Future of Your Network Infrastructure

By: Susan Larson, Marketing Communications Manager

Camcorder_200x150When I was 10 years old, my parents bought a VHS video camera. It weighed 9 pounds and was roughly the size of a small child. That camera got dutifully toted to recitals and games, where my Mom would hoist it up onto her shoulder to record her children’s superstar performances.

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Try Before You Buy

By: Mike Connaughton, Market Segment Manager, Data Center

DataCenter_Blog_Main_250x200This morning I saw a TV commercial for a used car dealership that’s offering buyers a five-day money-back guarantee, allowing them to “try before they buy.” The gist of the commercial is this: If you buy a shirt and then change your mind about it the next day, you simply return the shirt to the store and get your money back. But what about something much more expensive like a car? Continue reading