Who knew network infrastructure could be this exciting!?

By: Susan Larson

Last year, after attending my first-ever BISCI conference, I wrote a post about how blown away I was by…well, by everything really: the technology, the advancements, the collaboration between some of the smartest folks I’d ever encountered.

I went into that event having no idea what to expect. I had just started in the ICT industry a few months prior, and knew relatively little about what I was there to speak about, sell, and learn. (Side note: I still can’t believe they let me work our booth and talk to potential customers. Fake it till you make it, right?)

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Marketing vs. Engineering: A Love-Hate Relationship?

Inside the walls of Berk-Tek, we make a lot of jokes about the age-old tug-of-war between Marketing and Engineering. The Creatives vs. The Scientists. The Dreamers vs. The Pragmatists.

My guess is that, if you work anywhere remotely near the IT world, it’s the same in your organization. I suspect that our organizations are not unique in this respect. There are countless articles, blog posts, slide decks, and even cartoons (who doesn’t love Dilbert) online that talk about the Marketing vs. Engineering, or Marketing vs. IT, dynamic. Continue reading

Is stress-free decision making really a thing?

By: Susan Larson, Marketing Communications Manager

Concept of businesswoman choosing the right door

According to an Edmunds.com Car Week survey, buying a car is more stressful to most Americans than getting married or going on a first date. One third of people surveyed said they’d rather be sandwiched in the middle airplane seat than haggle over the price of a car. And there are even people who said they’d give up their Smartphones if it meant they could avoid the process altogether. Continue reading

The Real Effects of an Underperforming Network

By: Jim Frey, Director of Marketing

TurksEarlier this year, my family and I went on a dream vacation to a small Caribbean island called Turks and Caicos. We had heard from others who had been there that the place was amazing. So after two years of saving and planning we went. Bottom line, the place was everything we had heard and more. It was absolutely beautiful, with crystal clear water, plenty of things to do, and excellent service. However, there was one part of our experience that stood out as a BIG negative. Continue reading

All that data has to go somewhere.

By: Susan Larson, Marketing Communications Manger

All that data has to go somewhere.

ControlPanel_300x180When was the last time you did something that didn’t require an internet connection? Unless you’re living off the grid, chances are you’re connecting to an IP network at least every day, most likely at least every hour, and probably, if I had to venture a guess, almost every minute of your life.

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TRANSCEIVERS: The Latest Adventure in my Quest to Conquer the IT Universe

By: Susan Larson, Marketing Communications Manger

TRANSMITTER + RECEIVER = TRANSCEIVER

TransceiverDC_12034This is how Berk-Tek’s Fiber Optics Applications Engineer started my first lesson on transceivers, during the early stages of planning for our Transceiver product launch. My response? A wide-eyed blank stare, as I wondered with mild panic how I was going to get my head around this foreign concept…let alone master it enough to be able to write about it.

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