Smile… You’re on Camera!

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Later this month, Teresa Hoffman, Berk-Tek’s Fiber Optic Product Business Manager, will be delivering a webinar about our OneReach™ solution. OneReach is a PoE extender system that combines optical fiber for long-distance gigabit transmission and copper conductors in a single system. The result? The ability to take PoE and PoE+ to distances that were previously unreachable – 3,600 ft and 2,400 ft respectively.

Yes, you read that correctly. You can take PoE more than 3,000 feet!

But more on that later. First, funny videos!

One of the most popular applications for our OneReach solution is security. In the spirit of short attention spans and good-natured distraction, check out these examples of surveillance videos gone bad. Or, should I say, surveillance videos gone hilariously right!

Pizza Delivery Fail. Do you know where your pizza’s been?

Kissing Gone Wrong. They probably should’ve used their own car for cover.

Rocking Out. He was too hardcore for his car!

Okay, okay… back to OneReach!

OneReach is a game-changing solution for a lot of different applications. Think about security phones on a college campus, for example. Most of these now have cameras installed on them, so they require both data and power connections. Traditionally, mid-span equipment would need to be installed within 100m of the cameras. And since you can’t risk them losing power, if they’re run with local power, redundancy needs to built in.

With OneReach, these types of devices can be connected and powered by one length of composite cable that contains both fiber for long-distance data transmission and copper for PoE.  And since all power comes from the equipment room, UPS back-up is easy – required in only one central location to ensure uninterrupted power to all remote sites.

Or how about those wireless access points you want to in the ceiling of your auditorium? How can you cost-effectively connect and power those? OneReach could be your answer.

The list of installation challenges that OneReach could solve is extensive. In addition to WAPs in auditoriums and blue light phones, it’s been used for things like security along walking trails, card readers in warehouses, cameras  parking garages, and more.

Register for Teresa’s webinar to learn more about how this unique technology could solve some of your toughest installation challenges.

So easy, it’s almost scary.

By: Susan Larson, Marketing Communications Manager

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I love marketing. I love everything about it – the logos, the catchy headlines, the psychology behind figuring out what people need and what they’ll respond to. I especially love when I come across a TV commercial that’s not only marketing brilliance, but it also converges with IT! Lo and behold, this month I came across one that coincides with a new product Berk-Tek is launching. What are the odds?! Continue reading

An Inadvertent Crash Course in PoE: The Top 4 Things You Need to Know

training roomAs I sat down to write this month’s post about Power over Ethernet, my mind immediately flashed back to my Berk-Tek job interview. Since it was a marketing position, my manager wisely constructed the interview process to include the creation of a mock marketing plan, and – gulp – a marketing presentation. Gotta prove you can do the job, right?

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BICSI 2016: Confessions of a First-Timer

BICSI-2016_Booth_Picture_250x175A year ago, if you would have referred to a conference of information and communications technology professionals as anything other than a snooze-fest, I would have laughed (and probably rolled my eyes a little). I’m new to the IT world, having spent the past 17 years at print services and marketing companies. The first time I heard the word “BICSI,” I responded with “Gesundheit.” Continue reading

Next Generation PoE: A Hot Topic (or is it?)

By: Susan Larson, Marketing Communications Manager

Power over Ethernet is not a new technology. In the late 1990’s, while I and my fellow Gen X-ers were busy buying grunge-flannel shirts and mourning the end of the Seinfeld series, some much more productive folks were developing a way to transmit simultaneous voice and data traffic over the same IP network. Eliminating the need for a separate phone system certainly had financial benefits, but getting rid of the traditional phone jack meant phones would be left without a power source. So, those same productive folks went back to the lab and figured out a way to transmit power along with voice and data traffic. Hence, Power over Ethernet (PoE) was born.

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