So easy, it’s almost scary.

By: Susan Larson, Marketing Communications Manager

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I love marketing. I love everything about it – the logos, the catchy headlines, the psychology behind figuring out what people need and what they’ll respond to. I especially love when I come across a TV commercial that’s not only marketing brilliance, but it also converges with IT! Lo and behold, this month I came across one that coincides with a new product Berk-Tek is launching. What are the odds?! Continue reading

An Inadvertent Crash Course in PoE: The Top 4 Things You Need to Know

training roomAs I sat down to write this month’s post about Power over Ethernet, my mind immediately flashed back to my Berk-Tek job interview. Since it was a marketing position, my manager wisely constructed the interview process to include the creation of a mock marketing plan, and – gulp – a marketing presentation. Gotta prove you can do the job, right?

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BICSI 2016: Confessions of a First-Timer

BICSI-2016_Booth_Picture_250x175A year ago, if you would have referred to a conference of information and communications technology professionals as anything other than a snooze-fest, I would have laughed (and probably rolled my eyes a little). I’m new to the IT world, having spent the past 17 years at print services and marketing companies. The first time I heard the word “BICSI,” I responded with “Gesundheit.” Continue reading

Next Generation PoE: A Hot Topic (or is it?)

By: Susan Larson, Marketing Communications Manager

Power over Ethernet is not a new technology. In the late 1990’s, while I and my fellow Gen X-ers were busy buying grunge-flannel shirts and mourning the end of the Seinfeld series, some much more productive folks were developing a way to transmit simultaneous voice and data traffic over the same IP network. Eliminating the need for a separate phone system certainly had financial benefits, but getting rid of the traditional phone jack meant phones would be left without a power source. So, those same productive folks went back to the lab and figured out a way to transmit power along with voice and data traffic. Hence, Power over Ethernet (PoE) was born.

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