So easy, it’s almost scary.

By: Susan Larson, Marketing Communications Manager

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I love marketing. I love everything about it – the logos, the catchy headlines, the psychology behind figuring out what people need and what they’ll respond to. I especially love when I come across a TV commercial that’s not only marketing brilliance, but it also converges with IT! Lo and behold, this month I came across one that coincides with a new product Berk-Tek is launching. What are the odds?! Continue reading

History Interrupted: How a Bad Network Ruined the Most Epic Super Bowl Ever

By: Susan Larson, Marketing Communications Manager

superbowlViewed by more than 111 million people, Super Bowl LI was a definitely a game for the history books. Thirty NFL records were broken or matched. It was the first Super Bowl game to go into overtime. The Patriots broke the record for overcoming the biggest deficit to win. Tom Brady was the first quarterback to get five Super Bowl wins and four MVP titles. And, last but not least – the biggest news in my corner of the world – it was the first time my son was allowed to stay up for an entire Super Bowl game.

He was beyond ecstatic. Finally, he would get to rehash the whole game with his buddies at school, reliving every single play in excited, excruciating detail, as only 11-year-old boys do. It was a rite of passage for him.

But it didn’t quite end the way he had hoped it would. Continue reading