So easy, it’s almost scary.

By: Susan Larson, Marketing Communications Manager

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I love marketing. I love everything about it – the logos, the catchy headlines, the psychology behind figuring out what people need and what they’ll respond to. I especially love when I come across a TV commercial that’s not only marketing brilliance, but it also converges with IT! Lo and behold, this month I came across one that coincides with a new product Berk-Tek is launching. What are the odds?! Continue reading

History Interrupted: How a Bad Network Ruined the Most Epic Super Bowl Ever

By: Susan Larson, Marketing Communications Manager

superbowlViewed by more than 111 million people, Super Bowl LI was a definitely a game for the history books. Thirty NFL records were broken or matched. It was the first Super Bowl game to go into overtime. The Patriots broke the record for overcoming the biggest deficit to win. Tom Brady was the first quarterback to get five Super Bowl wins and four MVP titles. And, last but not least – the biggest news in my corner of the world – it was the first time my son was allowed to stay up for an entire Super Bowl game.

He was beyond ecstatic. Finally, he would get to rehash the whole game with his buddies at school, reliving every single play in excited, excruciating detail, as only 11-year-old boys do. It was a rite of passage for him.

But it didn’t quite end the way he had hoped it would. Continue reading

The Real Effects of an Underperforming Network

By: Jim Frey, Director of Marketing

TurksEarlier this year, my family and I went on a dream vacation to a small Caribbean island called Turks and Caicos. We had heard from others who had been there that the place was amazing. So after two years of saving and planning we went. Bottom line, the place was everything we had heard and more. It was absolutely beautiful, with crystal clear water, plenty of things to do, and excellent service. However, there was one part of our experience that stood out as a BIG negative. Continue reading

Data in the Not-so-Distant Future

By: Susan Larson, Marketing Communications Manager

EmpireStateBuildingImagine yourself standing on the sidewalk in front of the Empire State Building. Now look up. That distance – from the sidewalk to the top of the building’s antenna – is 1,472 feet. Now imagine there are 16 more Empire State Buildings stacked on top of that one. That tower of 17 buildings would reach more than 25,000 feet into the air. That’s almost 5 miles high!

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VHS Tapes My Daughter’s Bike, and the Future of Your Network Infrastructure

By: Susan Larson, Marketing Communications Manager

Camcorder_200x150When I was 10 years old, my parents bought a VHS video camera. It weighed 9 pounds and was roughly the size of a small child. That camera got dutifully toted to recitals and games, where my Mom would hoist it up onto her shoulder to record her children’s superstar performances.

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Next Generation PoE: A Hot Topic (or is it?)

By: Susan Larson, Marketing Communications Manager

Power over Ethernet is not a new technology. In the late 1990’s, while I and my fellow Gen X-ers were busy buying grunge-flannel shirts and mourning the end of the Seinfeld series, some much more productive folks were developing a way to transmit simultaneous voice and data traffic over the same IP network. Eliminating the need for a separate phone system certainly had financial benefits, but getting rid of the traditional phone jack meant phones would be left without a power source. So, those same productive folks went back to the lab and figured out a way to transmit power along with voice and data traffic. Hence, Power over Ethernet (PoE) was born.

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