Don’t Take Our Word for It

BerkTek_6878I have a love-hate relationship with business jargon. That’s a lie. It’s a hate-hate relationship. I don’t understand why crossing the threshold of an office building makes people feel like they need to integrate jargon into their vocabulary. Just say what you mean, people. Use regular words and phrases. For example…

  • Let’s put a pin in that. = That idea is ridiculous, and I hope you forget about it before the next time we talk.
  • This idea could really have legs. = That is so far off course, that it might actually work.
  • Start with the low hanging fruit. = Please, please, please give me the easy stuff to do first.
  • Open the kimono. <Author’s note: I actually have no idea what this phrase is supposed to mean in the business world.>

All that ranting aside, there is one little piece of jargon that I’m going to allow for the purposes of this blog post:

  • Don’t take our word for it. = We know you have doubts about what we’re saying. That’s why we went to a third party to verify it for us.

In this industry, there are a lot of claims made – performance, dBs above standard, lifetime guarantees, etc. But how do you know what’s an actual claim and what’s just marketing fluff? (Don’t worry; I’m a marketer, so I’m allowed to use that phrase.) I

For example, when Berk-Tek first launched our Converged Application Score as a whole new way to evaluate a cable’s performance in real-world conditions, there were more than a few nay-sayers. I can’t say that I blamed them. Our product development team knew the score was legit, our TEK Center engineers knew it was legit, and everyone at Berk-Tek knew it to be a science-based way to evaluate cabling solutions. But not everyone in the industry was convinced.

I’m happy to announce that the nay-sayers no longer have to take our word for it, because our CA Score Process was recently third-party Verified by UL.

UL Verification is an objective, science-based assessment that separates fact from fiction. To earn UL Verification, a claim – such as the CA Score Process used by Berk-Tek to test cabling – has to pass extremely rigorous audit process that examines procedural documents, training records, equipment calibration, and system functionality. Click here for more information.

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