So easy, it’s almost scary.

By: Susan Larson, Marketing Communications Manager

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I love marketing. I love everything about it – the logos, the catchy headlines, the psychology behind figuring out what people need and what they’ll respond to. I especially love when I come across a TV commercial that’s not only marketing brilliance, but it also converges with IT! Lo and behold, this month I came across one that coincides with a new product Berk-Tek is launching. What are the odds?! Continue reading