Marketing vs. Engineering: A Love-Hate Relationship?

Inside the walls of Berk-Tek, we make a lot of jokes about the age-old tug-of-war between Marketing and Engineering. The Creatives vs. The Scientists. The Dreamers vs. The Pragmatists.

My guess is that, if you work anywhere remotely near the IT world, it’s the same in your organization. I suspect that our organizations are not unique in this respect. There are countless articles, blog posts, slide decks, and even cartoons (who doesn’t love Dilbert) online that talk about the Marketing vs. Engineering, or Marketing vs. IT, dynamic.

Truth is, as a Marketer, I sit in awe of the engineering brainpower inside the walls of our TEK Center. I consider myself to be an intelligent, educated, good-head-on-my-shoulders kind of person. But these folks think on a different level. We’re talking PhD-level experts in electrical engineering and physics, and material specialists with life-long careers in research and development.

Admittedly, from time to time, the methods to each department’s madness may differ. Neither side is “right” any more than the other is “wrong.” At the end of the day, we’re all here trying to do the same thing – provide our customers with information and solutions that will help ensure the success of their organizations. To meet that goal, Marketing and Engineering need each other.

So, with a slightly self-deprecating edge, and in the spirit of “See, it happens everywhere” camaraderie, I’ve pulled together a small collection of articles that highlight the inherent, yet oh-so-humorous, differences between marketers and engineers.


Credit: originally posted by Markos Giannopoulos on Google+

1.       Marketing vs. IT: The Internet of Things Battle

Given the long list of related posts about Marketing vs. Pretty Much Every. Other. Department, I’m beginning to see who the real problem is here…

2.       A Business at War: Marketing vs. IT

This post, targeted to CEOs, drives the point home that working together is critical to the success of the business. As the author states: “To succeed in today’s data-driven, customer-first world, IT and marketing need to hang tighter than skinny jeans after an all-you-can-eat buffet.” If that doesn’t paint a picture, I don’t know what does!

3.       Marketing vs. Engineering: 3 Ways the Twain Shall Meet

I like this post because it boils down to three easy-to-remember tips for ensuring positive, productive relationships. The first one is a good rule of thumb in any business situation. Couldn’t we all benefit from less jargon in our lives?

In closing, I’d be remiss if I didn’t invite you to check out the TEK Center page on our website to learn all about the amazing work that goes on in our R&D labs. There’s also a video there, where you can catch a few glimpses of our Engineers in action. Better yet, come visit us in person!

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