Marketing vs. Engineering: A Love-Hate Relationship?

Inside the walls of Berk-Tek, we make a lot of jokes about the age-old tug-of-war between Marketing and Engineering. The Creatives vs. The Scientists. The Dreamers vs. The Pragmatists.

My guess is that, if you work anywhere remotely near the IT world, it’s the same in your organization. I suspect that our organizations are not unique in this respect. There are countless articles, blog posts, slide decks, and even cartoons (who doesn’t love Dilbert) online that talk about the Marketing vs. Engineering, or Marketing vs. IT, dynamic. Continue reading