Try Before You Buy

By: Mike Connaughton, Market Segment Manager, Data Center

DataCenter_Blog_Main_250x200This morning I saw a TV commercial for a used car dealership that’s offering buyers a five-day money-back guarantee, allowing them to “try before they buy.” The gist of the commercial is this: If you buy a shirt and then change your mind about it the next day, you simply return the shirt to the store and get your money back. But what about something much more expensive like a car? Well if you buy from this dealership, you can drive the car for five days to make sure you’re happy with it. If not, you return it and get your money back.

They do raise a good point.  A car is a pretty pricey investment to make based on research and a 10-minute test drive. What if you buy the car, drive it to Grandma’s the next day, only to discover that it doesn’t really perform well on all those back roads? Or what if the exterior color that looked like sleek jade green in the morning light, now looks like the iridescent teal dress your date wore to your junior prom? What if you invest a ton of money into something, only to find out later that it isn’t exactly what you were expecting?

Let’s apply that same logic to data centers.  If you’re like most companies in the IT world, you put millions of dollars into installing, upgrading and maintaining your data center. It’s an enormous investment. And if you’re going to spend that kind of money on something, you want to make sure it will do what you need it to do – not only today, but 5, 10, 20 years from now.

But how can you get your hands on the products and get a feel for how they will work for you, without actually installing them? You have to install the products to see how they’ll perform, but you need to see how they perform before you invest in them. It’s a Catch-22.

DataCenter_Blog_TC_250x200Enter the TEK Center – a cutting-edge facility where you can evaluate options firsthand and work directly with Berk-Tek engineers to spec a cost-effective system that will pay big dividends for years to come. The TEK Center – located at Berk-Tek’s headquarters in New Holland, PA – is a working data center where you can touch, feel and experience different network infrastructures, topologies, and migration paths. You can also tour both of Berk-Tek’s world class labs focused on applications and new materials development. The TEK Center is open to the public and completely free. All you need to do is contact Berk-Tek to arrange your visit.

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